In 2020, after 8 years of being CrossFit Palm Beach and 4 years of BeachFit Jupiter, and feeling like we had 2 separate gyms living next to each other, we decided to make a brand that would represent EVERYONE at our gym.
It worked to an extent, but we still struggled for an identity of telling people what FitTown was. If we couldn’t simply say what we were, then people didn’t know how we could help them.
Now in 2024, we are FitTown Jupiter. We empower and equip people to live their longest and healthiest life possible. We change lives by helping people improve their strength, conditioning, and nutrition. We provide fun and engaging group classes in two formats with different lengths, personal training, and nutrition coaching.
The “2024” picture in this graphic is a great representation of where FitTown is and where it wants to go. If we ever want to BUILD something as strong as a beautiful bridge across water, we need to step back and set the strongest foundation possible, brick by brick.
This “2024” picture will look way different 2 years from now when the US1 bridge is complete. FitTown and the people inside of it will continue to grow and evolve and be even more amazing in 2 years. We hope you’re excited as we are to be a part of FitTown and watch what it can become and offer to its members and community.
Keep Living Life to The Fittest!